Food Scene Column: Ethan brings Great Gelato to Stony

Hazel Roberts meets the founder of MK’s newest sweet treat shop, Great Gelato, to get the inside scoop on the Italian ice-cream venue…

If you happened to be on Stony Stratford High Street on Good Friday, you would have struggled to miss the queue outside the newly opened Great Gelato.

I caught up with Ethan to find out how he came to open an Italian-style ice-cream shop here in Milton Keynes.

Ethan has always loved Italy and even studied Italian at university. He has lived in Italy twice, studying the language, and soaking up the culture and cuisine.

In 2020, he and his wife, Joanna, had a family holiday to Italy booked but that was cancelled as we went into lockdown.

At the time, Joanna was running Jo’s Cake Co. but in lockdown she switched her event-based cake business to selling cookies online.

This really took off and they soon found themselves struggling to accommodate the business in the family home.

At the same time, disappointed about the cancelled Italian holiday, Ethan enrolled into the Carpigiani Gelato University program and within a couple of months was shipping authentic Italian gelato across
the UK.

This did nothing for the space issues at home, so they started the search for new premises.

After months of renovating the shop, training staff and producing as much ice-cream and cookies as they could, Good Friday marked the grand opening of Great Gelato.

With glorious weather, and the mayor there for the official ribbon cutting, by opening time there was already a queue of eager customers.

By 3pm they were sold out and the same on Saturday and Sunday!

“It was wild,” Ethan said, “and we are so grateful to the hundreds of people who queued to support our new shop.”

For those who haven’t visited the Great Gelato yet, I asked Ethan what customers can expect.

“Great products, great customer service and a great experience,” he replied.

He believes he has recruited the best staff and they use the best ingredients to create a shop and menu
with the customer experience in mind.

There is an extensive range of delicious flavours, sauces, toppings and cookies and you will leave feeling as if you have had a proper treat.

In the immediate future, Ethan and Joanna will be working hard to keep up with demand, but there are plans to expand their opening hours and to offer takeaway tubs soon.

Longer term, they envisage creating a beautiful terrace out the back and to expand their presence around the city.

So, for this new business, with the continued support of their customers, it looks like they are here to stay.

For more information, visit

This feature was published in the June/July 2022 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s