Cranberryhome Column: Styling your property for selling

Hugo Fleming, Design Director of multi award-winning local interior design studio Cranberryhome, looks into some of the facts and myths about selling your home and preparing your property for sale…

If you have never thought about staging or styling your home before putting it on the market, here are a few burning questions we get confronted with…

‘I never staged my home before, it sold OK.’ In reality, buyers are now much more sophisticated and expect more from their new investment. Presentation is everything these days.

‘My house is vacant therefore the space looks bigger.’ A room always looks bigger with furniture in it. In reality, furniture correctly scaled to a room, gives a buyer a perspective of how their furniture will fit in the
space.

‘I don’t want to spend any more money on my house as I’m selling it.’ The return on investment for styling property is an industry average of 8-10% more than a non-staged home and professionally styled
properties sell 50-80% quicker, avoiding additional costs.

‘My house is beautiful, therefore everyone else will love it.’ Even decorated homes need staging. With decorating, the focus is on “stuff”, home staging is more about highlighting the architectural features; focal points and connecting with your buyer.

‘Buyers can look past imperfections.’ Again, buyers are much more sophisticated than before. House-builders invest in show homes to connect buyers to their property, your home is competing with these also. Your prospective buyers have busier lives now with less time to correct house defects. If a buyer subconsciously observes too many “red flags” they will move to the next property or demand a price
reduction.

‘I can’t afford a home stager.’ Many assume that home stagers charge similar fees to interior designers. However, the cost of staging can accommodate many budgets – from a simple consultation to a full-house staging and styling. Presentation is everything these days, so consider investing in professional help to present your property.

Insist on professional photography to ensure your home really connects with your potential buyers. Your
property is one of your costliest investments, so there is plenty of potential here to maximise your profit.

Hugo is Design Director of award-winning Cranberryhome, an interior design and property styling company in Milton Keynes. A senior House Doctor consultant, Hugo is often found at Ask an Expert at Grand Designs Live, and is in demand as an interior designer all over the UK.

This feature was published in the April/May 2022 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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