Brian May joins forces with Alpha to auction off his guitar for charity

Bid online for legendary rocker’s signed guitar, which is expected to fetch thousands in Alpha Club auction for women’s cancer charities.

Following the success of the hit single ‘I’m A Woman’ by WOMAN – a supergroup produced by and featuring rock legend Brian May in aid of female cancer charities – Brian has agreed to auction off his pink guitar to raise further funds.

The world-famous Queen guitarist has joined forces with The Alpha Family, who themselves raised an outstanding amount for Carers Trust at the start of the pandemic, to launch the unique ‘Pinkest of Pink! Alpha Auction’.

This auction is being held to promote awareness and raise vital funds for two fantastic pink charities – The Caron Keating Foundation and Target Ovarian Cancer.

With the unprecedented events of the last 12 months affecting both live performances and business, it seemed the perfect match for Alpha, who combine business with outstanding events whilst raising money for charity, to collaborate with Brian.

Brian has generously donated the tailor-made pink guitar he used when recording and performing with WOMAN back in October for Breast Cancer Awareness Month.

The supergroup features ‘We Will Rock You’ alumni Mazz Murray, Kerry Ellis, Gina Murray and Anna-Jane Casey, whose hit single ‘I’m a Woman’ reached no.1 in the rock charts.

The song was made in loving memory of their friend and former Casualty actress Rebekah Gibbs, who sadly died from breast cancer.

Not only will Brian sign and dedicate his beloved guitar to the highest bidder, the winner will also get the chance to receive the guitar in person at the upcoming Alpha’s London Alive event ( on 16th July 2021.

The sensational WOMAN are just one of the many fabulous acts performing live at this incredible event, and they will
present this exclusive guitar to the winner of this awesome auction prize.

TV and radio presenter Gloria Hunniford, who started The Caron Keating Foundation with her sons after losing her daughter Caron to this dreadful disease, was overwhelmed by the launch, saying: “The money raised by this magnanimous gesture will go to help people dealing with cancer all over the country. We cannot thank Brian, WOMAN and Alpha enough.”

The Pinkest of Pink! Alpha Auction has opened and will close at midday on Monday 12th July 2021. To enter the auction, please visit

This feature was published in the June and July 2021 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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