Brand Mission Column: Debunking the myths of outsourcing marketing

Heather Murphy, owner of Brand Mission, talks about three myths with outsourcing marketing and how an external team can help boost business.

If you’ve never worked with an agency before, it can feel like confusing territory, but finding the right agency to work with your brand can be like gold dust!

Passionate about bringing a multitude of additional business benefits, we’re here to debunk some common outsourcing myths and share how an external team can boost your business!

1. It’s expensive! Working with an agency often works out more cost-effective.

There’s no holiday pay or any downtime during annual leave and sickness. An agency brings many years of experience and you will be getting more than one person’s skill set.

2. Agencies won’t understand the company well enough. Agencies work hard to become immersed in the brands they work with.

They make a point of understanding every aspect of your business, its customers and goals to maximise results.

Bringing an outside view can have great advantages as ideas are not clouded by the day-to-day operation, keeping marketing fresh.

3. The agency needs to be industry specific. Agencies that work across multiple industries bring ideas and a wider knowledge, including strategies you may have never considered for your sector before.

Reap the benefits of outsourcing your Marketing and PR. Contact Brand Mission at info@ or visit for more information.

This feature was published in the November 2020 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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