Hazel Roberts caught up with Susan from Moorgate Farm and talked about their Kelly Bronze turkeys, in the build-up to Christmas.
As we enter November, thoughts turn naturally to Christmas.
These days trying to plan anything can be problematic, so knowing what will be possible come Christmas isn’t easy.
With fewer (or no) gettogethers and parties, it seems more desirable than ever to make Christmas special by buying in high quality food to enjoy at home.
As such, people are turning to local farmers and butchers to find high-welfare, tasty centrepieces for their table.
I caught up with Kelly Bronze turkey farmer, Susan, from Moorgate Farm, Potterspury to find out what
business has been like for her during 2020.
During lockdown business massively increased for Moorgate Farm. In fact, demand for vegetable boxes went up sixfold in just a few days.
However, it was a mixed blessing, as Susan didn’t have the systems or staff in place to cope.
Fortunately, she quickly updated their website and was able to offer work to people who were unable to
work due to lockdown.
Further updates to the website, recruitment of permanent part-time staff and a reorganisation of working methods has created more robust systems and greater efficiency, giving the small business a thoroughly
professional approach and greater capacity.
Normally at this time of year, Susan would be running two taster days at the turkey farm. These popular events allow customers to taste their free-range turkeys, alongside other local artisan businesses selling essential Christmas food and drink.
It also enables customers to see for themselves the high welfare setting in which turkeys are reared. Due to the new regulations, these events have been cancelled.
However, Susan is keen to stress that it doesn’t mean that Christmas is cancelled!
Instead, she has created a pre-Christmas, pre-paid shop on their website so that customers can order everything they want in advance and collect as normal on 23rd/24th December at staggered times.
Where creating a stressfree environment for her turkeys has always been important to Susan, this year
she is keen to make sure that her customers enjoy a relaxed run-up to Christmas too by offering a one stop, top quality Christmas shopping experience.
For more info visit http://www.moorgatefarm.co.uk