Waitrose has started a national online roll-out programme by adding its Waitrose.com online delivery service to 24 more of its shops across the country.
The shops are strategically placed to handle increased demand for the retailer’s online shopping service in preparation for its split from Ocado.
From September 1, Ocado is going to lose the right to sell any Waitrose products, so Waitrose food and drink will exclusively be available online on Waitrose.com.
Its Hailsham shop is the first of 24 to be receiving a Waitrose.com service for the first time over the coming months.
Currently 150 of the retailer’s shops cover deliveries across the country with 84% of active UK postcodes able to order Waitrose.com shopping.
In addition to the new 24 shops, significant work is underway with the current online shops to further increase their order capacity.
And a new Customer Fulfilment Centre is due to open in Enfield in the coming months to respond to a surge in demand in the capital.
Digital Director Ben Stimson said: “September offers the single biggest growth opportunity for our business and we’re investing heavily to achieve it.
“We’re not starting from scratch – Waitrose.com is growing significantly ahead of the market and we already deliver to tens of thousands of customers each week, added to the millions who visit our shops. We have robust plans in place to extend our reach.”
Visit your local branch of Waitrose at Oakgrove, Milton Keynes. Opening hours: Monday to Saturday 7am-10pm, Sunday 11am-5pm