Brand Mission Column: The PR landscape has changed – not died!

Heather Murphy, owner of Brand Mission, shares her insights after attending CommsCon19…

Last month we attended CommsCon19 and they had a really interesting topic on the agenda: ‘Is media dying out’.

After panel debates with PR’s, national journalists and a series of speakers across multiple industries, we’re pleased to say it’s certainly not (as I’m sure Jon Boyle will be too).

PR is far from a dying sector – in fact, businesses need it now more than ever. PR is used to build a positive reputation through media by PR experts who create narratives to tell the story of an organisation – whether writing about exciting business announcements or by developing a news story using insights, tips or trend alerts to gain coverage.

People are becoming more aware of sponsored content and, as a result, are looking back to proper journalism as trusted sources for factually accurate information. Media is still valued highly by consumers for trust so it’s an important part of any business strategy.

The evolution of PR Over the years, we’ve seen a noticeable change in the PR world. Consumers now digest news in a number of different ways and social media has completely changed the way in which businesses promote their messaging.

PR now encompasses much more than securing articles. PR and marketing disciplines have become intertwined so at Brand Mission, we now weave a range of content formats into our campaigns to ensure we cover all bases and reach whichever platform audiences are consuming information from.

As a full-service agency, this helps to keep consistency across all communication channels. Digital is here to stay so businesses should give customers a good online experience.

It’s important to join the dots together by developing a comprehensive communications strategy which offers consistency and relevant content – don’t just chase clicks, invest in gaining quality data and quality news coverage.

Looking for marketing or PR support? Contact Brand Mission by emailing info@brandmission.co.uk or on Instagram @brand_mission

This feature was published in the January 2020 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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