Waitrose & Partners has launched coloured packaging made from recycled plastic for its ready meals.
The new trays, made predominantly from mixed coloured PET bottles and trays, means the packaging may be a different colour every time it is produced, depending on what is being recycled.
The ‘multi coloured swap’ allows Waitrose to ensure that its trays are more widely recyclable while it continues to replace single use plastic.
The retailer recently launched the world’s first home compostable packaging for its Italian ready meals, replacing black plastic with a fibre-based tray.
This packaging innovation will see even more ready meals taken out of hard-torecycle black plastic, saving a further 500 tonnes of black plastic going to landfill.
Waitrose has already eliminated black plastic on its fresh meat, fish, poultry, fruit and veg; and this new packaging helps Waitrose move closer to removing all black plastic by the end of the year.
Visit your local branch of Waitrose at Oakgrove, Milton Keynes. Opening hours: Monday to Saturday 7am-10pm, Sunday 11am-5pm