Waitrose wins third straight animal welfare award

Waitrose & Partners has been voted Best Retailer in Europe for farm animal welfare at the Compassion in World Farming (CiWF) Good Farm Animal Welfare Awards for a record third year in-a-row.

Waitrose, whose flagship local branch is at Oakgrove in Milton Keynes, beat competition from 27 other retailers from across Europe, including 10 from the UK and others from France, Italy, Germany and Scandinavia.

The Best Retailer Award demonstrates the company’s exceptional farm animal welfare policies and the work of its farmers to ensure the best living conditions for its broiler chickens, laying hens, pigs, dairy cows and calves.

Waitrose has led the awards field for more than a decade.

Dr Tracey Jones, Director of Food Business from Compassion in World Farming, said that Waitrose “continually strives to do what is right.”

In addition to Best Retailer, Waitrose & Partners also picked up the Best Retailer Marketing Award for the second time – given to the retailer that is judged to be the best at communicating farm animal welfare policies and standards to consumers.

In receiving the award, the food retailer was particularly commended for its ‘Waitrose & Partners’ rebrand campaign, which placed its Agriculture and Aquaculture Managers at the heart of its in-store, above the line and digital marketing campaigns.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s