Optimising your marketing budget and understanding what’s working (and what isn’t) is crucial for driving business forward. Whether a small business or large organisation, the principles are the same…
1) Understand your audience.
Identify who your market actually is – not who you think your demographic should be. Relate to your market. Get under the skin of how they consume content and what motivates them to convert into a paying customer.
2) Build a marketing strategy.
Invest time into planning to optimise your marketing activity and achieve the best results. Weight your marketing budget accordingly to strengthen campaigns.
3) Exploit your platforms.
Your website can be your most powerful business tool. Driving traffic to your site through online press coverage, email marketing, blogs, social media activity, Google and other tools will improve customer experience and raise your brand profile.
4) Analyse your campaigns.
There’s no point putting in all the hard work if you’re not going to measure the performance. Reviewing data, including: acquisition, views, impressions, engagement, clicks, and purchases or bookings will help to shape future campaigns.
5) Keep your marketing current.
Adopt a flexible approach to your marketing plan to allow freedom to react to trends. Keep your brand fresh to make an impact!