A MUM of two who took a leap of faith and set up her own business has seen the risk pay off after being named as one of the top 100 female entrepreneurs in the UK.
Nicola Case, 42, invested the last of her savings into buying a franchise of Pink Spaghetti PA Services a little over 18 months ago with the aim of creating a better work-life balance for her and her family. With absolute drive and determination, she has turned it into a thriving enterprise helping small and micro businesses in and around Milton Keynes.
With over 20 years experience in sales and marketing, Nicola offers her clients specialist knowhow in event management, social media, corporate campaigns and marketing and collateral development – all on an ad-hoc basis.
It is her forward thinking approach in assisting small businesses and contribution she makes to her local community that has seen her nominated for the esteemed f:entrepreneur’s #ialso awards.
Set up by respected business leader Michelle Ovens MBE, the awards celebrate the dynamic and inspirational businesses led by women from around the county.
Nicola said: “I’m someone’s 25th hour in their day, that extra person to bounce ideas off and to get the jobs they just don’t have the time for, or sometimes inclination to do, done. It puts me in a unique position in that I truly understand their needs.
“I know their limitations, their pain points and will do whatever I can to help them. In turn, the satisfaction I get when a business owner stops feeling bogged down and really starts to push forward with their business is a huge buzz for me. I take such pride in my work and it is in my interest, as much as my clients, to make sure that the services I provide to them in turn drives their own ambitions forward for their business.
“I adore my job so to be recognised for doing something I love doing is an absolute honour.”
This tops off a hugely successful few months with Nicola securing both Bronze and Silver iDEA awards as part of an ongoing training programme set up by the Duke of York to develop digital, enterprise and employability skills.
She was invited to St James’s Palace at the end of last year for the official launch of the Silver awards being one of just a handful of award winners who had achieved such status. She has also just recently expanded her core team by taking on two new members of staff.
Nicola has a strong belief in giving something back so donates her time and knowledge in her role as a trustee of local charity The Henry Allen Trust and as Vice Chair of her son’s school’s Parent Teacher Association.
Nicola continued, “There is almost an accepted norm that if you own your own business you have to work crazy hours and make compromises. If you can get to grips with exactly what needs to be done, the deadline and whether you actually need to do it at all, life becomes a whole lot simpler.
“I love what I do and am delighted with how my business has grown through helping others. In turn being able to donate some of my time to those who really need it is incredibly fulfilling. It has given me the confidence to step outside of my own comfort zone and push myself which is why I will never stop looking at ways to improve my own skillset.”