Waitrose launches a new fish finger sandwich – and it’s vegan

This era is likely be known as the time that veganism turned mainstream as more shoppers continue to adopt vegan, vegetarian and flexitarian diets. And Waitrose & Partners has responded by launching a new vegan fish finger sandwich for 2019.

The ‘Fishless Fingers’ are made from breaded seaweed tofu, with a crispy coating and subtle fish flavour.

When paired with the Waitrose 1 White Sourdough and the new Vegan Tartar Sauce, the Fishless Fingers make for the perfect comfort sandwich.

Made from silken tofu, gherkins, capers, lemon and parsley – the own brand tartare sauce is perfectly ‘creamy’, vegan-friendly and another first-to-market.

The appetite for vegan food continues to grow with Waitrose & Partners reporting that sales of its new vegan party food range are up 20% since its launch in October.

Chloe Graves, Chilled Vegan & Vegetarian Buyer at Waitrose & Partners, said: “After the successful launch of our new vegan and vegetarian range in October 2018 we’ve been working to see what other interesting dishes and products we can add to the range.

“The Fishless Fingers are a great vegan alternative to a much-loved food which we hope our customers will love.”

Waitrose & Partners’ Fishless Fingers are available nationwide and online for £3.99. The Waitrose & Partners Vegan Tartare Style Sauce is available for £1.99.

This feature was published in the February 2019 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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