Uni Talk Column: Marketing Master’s for today’s world

The University of Buckingham launches MSc in Strategic Marketing and Customer Experience Management to address industry needs

New this year, The University of Buckingham has launched an exciting Master’s in Strategic Marketing and Customer Experience Management that has been designed to address the need for businesses to place the customer at the heart of everything they do.

The programme will equip people and the businesses they work for with the skills needed to excel in this demanding environment.

“In today’s global, digital world, a service focus is key for all companies,” said Programme Director, Dr Anne Dibley.

“A clear focus on customer experience is a critical part of this. This innovative programme has been developed to equip businesses with the knowledge and expertise to thrive.”

With a focus on creating great customer experience and building strong brands, this leading edge programme combines relevant theory with practical application, invaluable in the workplace.

A dissertation designed to address a real need for your business ensures an attractive, rapid return on investment.

Students can study full time in just one year or part time over two years, with an October 2018 start. Programme fee just £9,192 paid in manageable, termly instalments, with finance options available, subject to eligibility.

Call the Uni’s Admissions Team on: T: 01280 820 236 or E: business-admissions@ buckingham.ac.uk

This column was published in the September 2018 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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