Brand Mission Column: Make space for planning and creative campaign development

Heather Murphy, owner of Milton Keynes PR and marketing agency Brand Mission, offers four top tips to boost your marketing creativity

How often do you step away from the daily running of your business to get creative? As your industry evolves, your marketing should too.

Coming up with new and engaging campaigns requires time, so we’ve come up with some top tips…

1. Allocate time:

Shut down your computer to avoid being distracted. Even take yourself out of your business as it can be hard to think of new concepts in your normal environment.

2. Explore:

Are you keeping up with your competitors? Not just locally, but nationally and internationally. Get researching! Go out into the field and search online to see what your industry is doing.

3. Be inspired:

Look outside of your industry to spark new ideas relatable to your market.

4. Round up the troops:

We love a good brainstorm to bounce ideas off each other. Every suggestion can help develop something amazing. Seeing suggestions visually can trigger other thoughts.

Making space for planning and creative thinking is vital for businesses to thrive. Do you struggle to find the time to break away? We can help!

Tell us your objectives and customer profile, then let us develop campaigns to wow your customers.

If you’re looking to get the word out about your business, email Heather and her team on You can find Brand Mission on social media @brand_mission

This column was published in the August 2018 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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