Brand Mission column: Amplify your business strategy in an ever-changing marketplace

Heather Murphy, owner of Brand Mission, shares two key content trends for 2018 to help your business succeed in the modern era.

When was the last time you gave your business a health check? Is your marketing model up to date?

Marketing trends are constantly evolving. There are now several platforms where customers can leave messages, which means your business needs to cover every space when it comes to communicating too!

What worked as a strategy in previous years, might not this year – so it’s important to keep up with current marketing trends.

We’re sharing two key content trends predicted for this year:

1. Connect all the dots

Consumers are estimated to see over 3,000 marketing messages each day, so it’s crucial to stand out!

Adopt a strategy suited to your audience and keep the message consistent by lining up the content on your website, newsletters, google and social media.

2. Brand transparency

With more businesses moving online, customers are missing the personal interaction so we recommend adding content with behind-the-scenes access to enhance the user experience and create a brand personality.

Not enough hours in the day to implement a new strategy? Consider outsourcing your communication. Our team has the experience and knowledge to help your business flourish.

Looking for marketing or PR support? Contact Heather and her team at Brand Mission by emailing

This column was published in the April 2018 issue of Celebrate:MK lifestyle magazine. Read the full magazine above or by clicking on this link.

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