Music reporter Vicki McCarthy interviews the social media-savvy band All Tied Up about their impressive and ever-growing fan-base.
Campaign group UK Music announced that a third of national ‘grassroots’ live music venues have closed in the last decade, proving there’s never been a greater need for such establishments to be available for emerging musical talent.
Many artists agree it’s a rite-of-passage to play to smaller crowds, slowly building up a reputation and following, but it seems today’s musicians need another string to their bow…
I caught up with local band All Tied Up, who did just that!
Formed in 2012, the poppunk four-piece were always confident in their material, but as Millennials, they’re all too aware of the power of social media to help grow their audience and fan-base, where solely gigging can’t always reach.
“We have three EPs, an album and single releases under our belt,” explained bassist Lee. “We never took for granted that just live performances would build a following.”
With almost 6,000 Twitter followers and 4,500 Facebook fans, their social media stats are indeed enviable to other upcoming bands.
“It’s about interaction!” singer Dave added. “We personally engage with our followers and this has especially proved helpful with reaching musiclovers in Europe, where we’re yet to tour.”
Last year the band signed to Stack-In-The-Box records and, at the launch of their ‘Breaking Silence’ EP at MK11 Live Music Venue, they were stoked to have a fan called Alli travel from Germany solely for their gig.
“That was awesome!” smiled Lee. “It meant so much that Alli made that effort.
“We invited her to our recording session the next day, to say thank you. We’ve had so much support, it drives us massively. MK11 has also been instrumental in backing us and we owe venues like that and our fans for enabling us to do what we love.”
Which brings us nicely to the next gig. All Tied Up and local duo Shotplate are set to open for Ska / Punk/ Dub outfit Popes of Chillitown on Friday February 16, an amazing band that pack out venues, All Tied Up can’t wait to warm up the stage for them.
“It’s going to be RAD!” laughed Lee. “We’ve also three new singles we can’t wait to share!” Well, I for one can’t wait to hear them.
As the social media-savvy would say, it’ll be #awesome!
Catch All Tied Up and Shotplate supporting Popes of Chillitown on Friday 16 February at MK11. Buy tickets from http://www.mk11kilnfarm.com